Ari Kaplan Advisors produces an annual market research report – E-Discovery Unfiltered: A Survey of Current Trends and Candid Perspectives – based on independent anonymous interviews with 30 professionals responsible for e-discovery decision-making. In 2023, Ari Kaplan personally spoke with eight in-house lawyers, eight in-house legal professionals, eight law firm partners, and eight law firm litigation support leaders about vendor management trends and their direct impressions of the following 23* companies:

  • Casepoint
  • Cimplifi
  • Consilio
  • Deloitte
  • Disco
  • Epiq
  • Ernst & Young
  • Everlaw
  • Exterro
  • FTI
  • Hanzo
  • Integreon
  • KLDiscovery
  • Lighthouse
  • Logikcull
  • Nuix
  • Onna
  • Pagefreezer
  • QuisLex
  • Relativity
  • Reveal
  • Ricoh USA
  • Smarsh

In the field of eDiscovery, Ari Kaplan needs no introduction. And, among those who value industry research that represents the unfiltered views of eDiscovery influencers and decision-makers, Ari Kaplan Advisors’ annual E-Discovery Unfiltered Survey is a welcome and refreshingly readable report that provides actionable intelligence for defensible decisions on vendors and issues in the eDiscovery ecosystem.

-Rob Robinson, (Complex Discovery, May 13, 2018)

97% of the research participants develop and implement e-discovery processes, and select e-discovery tools and vendors. 93% implement e-discovery technology and 87% manage e-discovery software and service providers, as well as develop and implement document review workflows. 80% manage the e-discovery budget and 47% are responsible for hiring contract attorneys and temporary professionals.

Of the 16 respondents from corporations, two are in energy and utilities, two are in healthcare, two are in telecommunications, two are in technology, one is in construction, one is in consumer products, one is in entertainment, one is in financial services, one is in insurance, one is in manufacturing, one is in pharmaceuticals, and one is in transportation.

69% work for corporations with revenues that exceed $10 billion and 81% work for companies that generate more than $5 billion in annual revenue. 81% work in organizations that have more than 10,000 employees. All eight of the law firm partners work for large law firms and serve as primary e-discovery counsel. All six of the litigation support leaders similarly work in large law firms.

Post-pandemic litigation support, investing in e-discovery, collaborating with and switching outside providers, navigating the threat of a recession in legal, managing the increasing volumes of data, preserving and collecting the array of new types of data, and deploying artificial intelligence were critical concerns in this year’s discussions.

Together with tracking trends, Ari Kaplan Advisors prepares individual reports for subscribing vendors providing both detailed insights from their target customer base along with a comprehensive SWOT analysis to help guide their sales and marketing initiatives.

*The list of vendors under review is not meant to be comprehensive and the inclusion of a company in the discussion is not designed to indicate any market position. A primary purpose of the report is to provide the companies who invest in its content with direct insight on their businesses and an overview of their competitive landscape. A more expansive compilation of providers is available here.


Ari Kaplan, a leading legal industry analyst, is an inaugural Fastcase 50 honoree, a fellow of the College of Law Practice Management, and a finalist for ILTA’s Thought Leader of the Year award. His most recent book, Reinventing Professional Services: Building Your Business in the Digital Marketplace (Wiley, 2011), was also released in Japanese (Akishobo, 2012), and West Academic published the second edition of The Opportunity Maker: Strategies for Inspiring Your Legal Career Through Creative Networking and Business Development in 2016.

He is the principal researcher for a variety of widely distributed benchmarking reports and has also been the keynote speaker for events in Australia, Canada, the United Kingdom, and throughout the U.S. Kaplan is also the founder of the Lawcountability business development platform, a finalist for ILTA’s Innovative Solution Provider of the Year award, and a two-time Ironman triathlon finisher.

Photo credit: laurenhillary.com / @laurenhillary




“2023 was our first year taking part in the E-Discovery Unfiltered report and we really appreciated the in-depth approach to finding out what is on the minds of those who are leading e-discovery and legal technology in corporate legal departments and law firms. The report contains great strategic insights that allow companies in the legal technology and services space to gain a competitive edge.”
Nicole Thompson
Senior Director of Growth, Onna
“We have participated in the annual E-Discovery Unfiltered report for several years and it continues to give us valuable unbiased insights that are difficult to obtain from other sources. This data helps us create content and hone our messaging, and even prioritize product development for the market as we actively work to solve difficult challenges faced by current and future clients.”
James Lasson
Director of Marketing, Casepoint
“AI’s rapid growth and the surge in data volumes are poised to transform e-discovery. This research offers insights into how professionals in e-discovery are embracing AI, as well as their related strategies, challenges, successes, and future plans.”
Peter Callaghan
Chief Revenue Officer, Pagefreezer
“The annual E-Discovery Unfiltered report from Ari Kaplan Advisors is one of the most valuable business intelligence resources available for legal professionals and e-discovery customers. For 2020, Ari examines 29 companies and goes under the hood with the legal teams who practice e-discovery and use e-discovery tools so as the name implies, it is an unfiltered, unabridged analysis because people tell Ari things they don’t tell the rest of the world.”
David Horrigan
Discovery Counsel and Legal Education Director, Relativity
“The insights we gained from this report – confirming things we believed to be true and highlighting a couple of things to which we needed to devote a bit more thought – were instrumental in helping us achieve strong growth during this past fiscal year.”
Bill Piwonka
Chief Marketing Officer, Exterro Inc.
“Ari’s report was extremely valuable for helping us even better understand how we’re perceived in the market, and what else we could be doing to meet the needs of both customers and non-customers alike. It provided the kind of transparency and insight you get from candid face-to-face conversations-and that’s the best kind of feedback you could hope for.”
Shawn Gaines
Former Director of Marketing Communications, Relativity
“We found the unbiased input in E-Discovery Unfiltered a very valuable complement to our in-house customer surveys.”
Steve Schley
Former VP of Marketing, Kroll Ontrack
“For the past two years, I have used the E-Discovery Unfiltered report as a strategic guide, helping to influence decision making in our business. The report is an efficient and cost-effective tool for us to gain insight into current market trends and candid perceptions that have directly influenced our business plans and investments. What I find most valuable is that Ari Kaplan takes the report deeper than most market research by adding recommendations for next steps, helping to turn the results into actionable intelligence.”
Lori Tyler
Former Vice President of Global Marketing, AccessData
“The world of e-discovery is fast-paced and innovative, necessitating outside-in feedback to ensure we are addressing the needs of the market accurately, which is why for several years, we have come to value the unbiased viewpoints that Ari Kaplan Advisors is able to bring to our attention. While Ari’s research successfully blends quantitative and qualitative results, we are always impressed at the depth of feedback he receives and feel it is second to none.”
Andrew Nester
Former Chief Marketing Officer, Nuix
“Candid opinions regarding service delivery are often hard to come by in the ALSP [alternative legal service provider] space and Ari Kaplan Advisors is able to consistently elicit valuable insights from the market and aggregate them into a digestible format. That detailed feedback has become a foundational element for critical, introspective conversation amongst our leadership team and as Integreon continues to seek ways to innovate and meet client needs, we rely on the work product that Ari Kaplan Advisors provides.”
Jamie Berry
Former Executive Vice President for Litigation Services, Integreon



The report includes the unfiltered impressions of your company, a rating on a 1-10 scale, and a ranking against your chosen competitors. It also features a SWOT-style analysis of key competitors, a description of your leadership position, the perception of your pricing, and other details to help tailor a marketing strategy based on industry trends, and a follow-up call (up to 60-min) with Ari Kaplan to address key concerns related to perceptions of your competitors and suggestions for improving your market position.


Includes the Standard report, plus: (1) Ten 30-minute monthly strategy sessions to help develop programs at industry events or webinars based on the research, evaluate the sponsor’s marketing strategy, and offer suggestions for future initiatives; (2) a Reinventing Professionals podcast interview to discuss the impressions and trends found in the report; (3) an audiogram to promote the podcast discussion; (4) a 10-minute split-screen video interview; and (5) a customized and branded mini-report.


Includes the Standard report and the Premium features, plus: (1) a 60-minute webinar about the industry trends outlined in the report; (2) a Reinventing Professionals podcast transcript for publication; and, (3) a 60-minute Zoom call or webinar with the sponsor’s sales team to discuss market shifts and new opportunities to connect with prospects.


E-Discovery Unfiltered founder, Ari Kaplan, has conducted hundreds of interviews with buyers of legal and e-discovery services over the past decade. Through these conversations, he has observed an incredible evolution in the way that they consume content, interact with sales professionals, and engage in collaborative decision-making.

The E-Discovery Unfiltered report tracks the impressions of leading vendors in the legal technology and e-discovery sector to provide actionable insights on how to gain market share and adapt to emerging trends. Through this research, Ari Kaplan personally advises individuals and their organizations on how to implement leading strategies to earn a competitive advantage. The Unfiltered Sales Training series is designed to give those who are charged with connecting their product or service to law department leaders and law firm partners practical ideas for raising their profiles and creating meaningful sales opportunities.

From social media engagement and content creation to interdisciplinary collaboration and outreach timing techniques, e-discovery and legal technology sales professionals will learn proven strategies for encouraging prospects to take their calls, fueling productive follow-up, and ultimately converting contacts into clients. Training sessions are available in one-hour, half-day, and full-day programs, with individual coaching sessions included as needed.


Boost your business development potential by building your brand and reaching the people you want to meet most in this engaging and interactive presentation that leverages findings from the E-Discovery Unfiltered report to tailor the messaging to the legal technology and e-discovery market. Attendees will learn how to successfully cultivate long-term professional relationships by employing technology to raise their profiles, strengthen connections to leading individuals, and reach out to key prospects, including cross-selling colleagues and referral sources. From social media and content creation to public presentations and dynamic follow-up, participants will immediately be able to apply proven techniques for standing out and reinventing their businesses.


This session expands on the one-hour presentation by applying key strategies and impressions from the E-Discovery Unfiltered reports to support attendees in creating comprehensive business development plans. Participants will learn how to identify target prospects, including employees and organizations, draft correspondence and content that appeals to their audience, and enhance their productivity. The discussion also provides practical ideas on how individuals and organizations can take advantage of industry conferences, webinars, live programs, and other events. Half-day attendees will also have full access to the popular Lawcountability business development software platform and iPhone app for six months following the program.


In addition to the half-day curriculum, program participants will meet with the instructor in small groups and individually to identify specific concerns, outline a schedule of follow-up activities, and build accountability into their operations. Full-day attendees will also have complete access to the popular Lawcountability business development software platform and iPhone app for one year following the program.


Address : 576 Fifth Avenue, Suite 903 , New York, NY 10036
Phone : (646) 641-0600
E-mail : Ari@AriKaplanAdvisors.com